Instant Memories; Polaroid Tells Story With New Book

“The mystique of Polaroid really does still resonate with people,”

‘Instant: The Story of Polaroid’ tells the tale of the famous company, it’s visionary creator and the fateful decline of the instant-film camera.

Christopher Bonanos, author of the new book, explains in a video produced by BBC the success story behind the famous camera company and it’s creator Edwin Land. ¬†Recounting the popular Polaroid SX-70 camera that we all recognize from photos “with the fat white border”, comparisons to Steve Jobs and the downfall of the company are all detailed in the three minute clip.

(Via BBC)

 

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